Bachelor of Public Relations (Honours)
Overview
This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.Programme Details
 Programmes |
Bachelor of Public Relations (Honours) |
 University |
Tunku Abdul Rahman University of Management and Technology (TARUMT), Main Campus |
 Level Of Study |
Bachelor's Degree Level |
 MQA Code |
KL (R2/0321/6/0101A)(10/28)(MQA/FA3940), Penang (N/321/6/0251)(01/25)(MQA/FA12307) |
 Duration |
3 Years |
 Type |
Full-time Study |
 Faculty |
Faculty of Communication and Creative Industries |
 Awarding Country |
Malaysia |
| Exam Body |
Internal Qualification, Malaysia |
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