Bachelor of Marketing (Hons)

Overview

The general objective of the Bachelor of Marketing (BM) programme is to produce graduates that would satisfy the country’s demand for a qualified and trained workforce with marketing knowledge and skills at sub-professional level. The programme is planned to develop in students the ability to effectively manage a wide range of local and international marketing issues and challenges using appropriate marketing concepts, tools and skills.

Entry Requirements

Normal Entry 1. A Pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of grade C (GPA 2.00) in any two (2) subjects or its equivalent and credit in English at SPM or its equivalent; or 2. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; or 3. A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent and a credit in English at SPM or its equivalent1; or 4. Matriculation/Foundation with a minimum CGPA of 2.00 or its equivalent and a credit in English at SPM or its equivalent; AND 5. A minimum score of 6.0 in IELTS or its equivalent2. Notes: 1 The credit requirement of English at SPM level can be waived should the grade obtained at STPM/STAM level or equivalent is higher. 2 OUM accepts the following equivalencies: APEL entry • Malaysian; and • Candidate must be 21 years old and above in the year of application being made; and • Have previous working experience/learning relevant to the field applied; and • Pass APEL Assessment for Bachelor Degree (conducted by OUM). English competency requirement for international students: Minimum IELTS 6.0 / TOEFL 600 or or equivalent.