Bachelor of Business Administration (Hons) in Marketing

Overview

Marketing is a critical business discipline in many organisations. This programme, has as its emphasis, the creative-driven discipline of Marketing, driven by business theories and concepts to facilitate the exchange of products, services and ideas. Approved by the Malaysian Qualifications Agency, it aims to equip you with a solid grounding of the business and marketing education to launch you into the exciting world of marketing. Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically so that you are able to thrive and resolve today’s business challenges and be well prepared to effectively manage the marketing role in any business context.