Bachelor of Multimedia (Hons.) Advertising Design

Overview

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

Entry Requirements

Pass Foundation/Matriculation studies in related field from a recognised institution;* OR * Candidates from non-related field may be admitted subject to a rigorous internal assessment process. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR Pass A-Level with a minimum of Grade D in any two (2) subjects; OR Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; OR Note: Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal assessment process. Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.