Bachelor of Marketing (Hons.)

Overview

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

Entry Requirements

Pass Foundation/Matriculation studies from a recognised institution; OR Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM, A Level and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement. • Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.