Bachelor in Marketing with Psychology (Hons)

Overview

This programme combines marketing and psychology to give students in-depth knowledge of how consumers make purchasing decisions and how marketing strategies shape business relationships. Students will develop a strong foundation in marketing, understand psychological influences on consumer behaviour, and gain practical experience through internships, including international placements under the MSU Global Internship Programme.

Programme Details

Programmes Programmes Bachelor in Marketing with Psychology (Hons)
University University

Management and Science University (MSU)

Level of Study Level Of Study Bachelor's Degree Level
MQA Code MQA Code (R/311/6/0091) (06/27) (MQA/FA8714)
Duration Duration 3 Years
Type Type Full-time Study
Faculty Faculty Faculty of Business Management and Professional Studies (FBMP)

Entry Requirements

Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level; ORJayyid in STAM; ORMatriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent.International students must score at least 5.5 in IELTS or equivalent.

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