Bachelor of Communication (Hons) in Integrated Marketing Communication
Overview
The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.Programme Details
 Programmes |
Bachelor of Communication (Hons) in Integrated Marketing Communication |
 University |
Kuala Lumpur University of Science and Technology (KLUST) - Formerly known as IUKL |
 Level Of Study |
Bachelor's Degree Level |
 MQA Code |
A5927 R/321/6/0150 |
 Duration |
3 Years |
 Type |
Full-time Study |
 Faculty |
Faculty: Faculty of Business, Information & Human Sciences |
 Awarding Country |
Malaysia |
| Exam Body |
Internal Degree, Malaysia |
Entry Requirements
STPM Minimum 2 Principal Passes and a C in SPM English A-Level Minimum 2 Principal Passes and a C in O-Level English UEC Minimum 5Bs (including English) Diploma/HND Minimum CGPA of 2.00 Foundation / Matriculation Minimum CGPA of 2.00 SAM/HSC/AUSMAT TER/UAI: average 60% or higher in 5 subjects CPU/CIMP Average of 60% or higher in 6 subjects IB 26 points or higher based on 6 subjects Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM
