Bachelor in Marketing (Honours)

Overview

This programme provides students with a strong foundation in business and marketing principles, equipping them to understand the role of marketing within and between organisations. With a choice of general, digital business, or e-commerce tracks, students gain critical thinking, communication, and decision-making skills to innovate and respond to the evolving demands of the market.

Programme Details

Programmes Programmes Bachelor in Marketing (Honours)
University University

HELP University - Damansara Heights Campus

Level of Study Level Of Study Bachelor's Degree Level
MQA Code MQA Code R3/0415/6/0041 (10/29) (A5952)
Duration Duration 3 Years
Intake Intake Jan, Feb, May, Aug, Oct (except credit transfer students)
Type Type Full-time Study
Faculty Faculty Faculty of Business, Economics and Accounting

Entry Requirements

Matriculation/Foundation or equivalent: Minimum CGPA of 2.00 out of 4.00**Diploma (Level 4, MQF): Minimum CGPA of 2.00 out of 4.00STPM: Minimum Grade C (GP 2.0) in any TWO subjectsAdvanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)DKM/DVM: Subject to Senate/Academic Board approvalDLKM: Subject to Senate/Academic Board approvalA-Level: 2 passesSenior Middle 3 (UEC): 5 B’s***CPU: 5 passes with a minimum average of 50%Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50Equivalent qualifications

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