Director – Marketing
Esther leads the Marketing Department for Education Malaysia Global Services (EMGS).
She is in charge of leading the marketing efforts and responsible for guiding the marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts for EMGS.
She obtains her Google Analytic Certification in the year of 2017. She holds a Bachelor of Commerce in Marketing from the University of Otago and a Diploma in Digital Marketing from the Chartered Institute of Marketing (CIM).
Esther brings over 13 years of experience as a true-blue marketing professional with a deep passion for digital. In her role, she shaped the marketing team to think and breathe with Analytics, Search and Social Media.
Prior to joining EMGS, Esther has led the marketing efforts by serving Senior managerial roles at LexisNexis, British Council, Beiersdorf and Fraser & Neave Holdings Sdn Bhd. During her tenure in LexisNexis, she had led with the global digital team and regional team to successfully relaunch a new eCommerce platform for the Malaysia and Singapore eStore in Jul 2016 which has led to revenue growth in the 1st year.