Rahimah binti Tan Sri Ibrahim
Senior Director – Marketing, Communication & Branding
Rahimah Binti Tan Sri Ibrahim leads the Marketing, Communications, and Branding for Education Malaysia Global Services (EMGS).
Rahimah is also responsible for the overall branding development plans for EMGS. She is tasked to oversee Branding, Creative, Digital Marketing, Marketing, and shaping overall brand standards for EMGS.
With more than 30 years of experience in the local and international advertising industry, Rahimah brings on board her expertise in various disciplines including but not limited to, marketing communications, advertising, media planning, and branding. With more than 30 years of experience in managing GLC’s clientele, she has a proven government relations expert with deep knowledge of stakeholder management, especially with senior government officials including Ministers.
Prior to joining EMGS, Rahimah was in the industry of branding and advertising for more than 15 years with M&C Saatchi Kuala Lumpur, an award-winning international advertising agency. Her outstanding career began as the Senior Group Brand Director where she previously pioneered the government portfolio in the M&C Saatchi Kuala Lumpur office and she has served three Tourism Ministers for the past 14 years, handling Europe, Americas, and Oceania market, the biggest continent in Tourism Malaysia market segment. Her main responsibilities were to ensure all campaigns are targeted to the right market segments across all three continents in promoting the brand Malaysia, Truly Asia. During her tenure with M&C Saatchi, Rahimah was part of the notable achievements of the agency where they have won multiple awards for the Tourism Malaysia Campaign for Europe, Americas, and Oceania Market – the 2016 FIRST STAR WINNER Print Category “Wau”, 2015 GOLD – Malaysia Year of Festivals “Wayang Kulit” and 2015 GOLD – “Malaysia Truly Asia: The Essence of Asia TVC”.
Rahimah studied A-Level at Concorde College, Birmingham, UK, and obtained a Business Administration degree in Marketing at Arkansas State University, Jonesboro, the United States of America.