Rahimah Binti Tan Sri Ibrahim leads the Marketing, Communications, and Branding for Education Malaysia Global Services (EMGS).
Rahimah is also responsible for the overall branding development plans for EMGS. She is tasked to oversee Branding, Creative, Digital Marketing, Marketing, and shaping overall brand standards for EMGS.
With more than 30 years of experience in the local and international advertising industry, Rahimah brings on board her expertise in various disciplines including but not limited to, marketing communications, advertising, media planning, and branding. With more than 30 years of experience in managing GLC’s clientele, she has a proven government relations expert with deep knowledge of stakeholder management, especially with senior government officials including Ministers.
Prior to joining EMGS, Rahimah was in the industry of branding and advertising for more than 15 years with M&C Saatchi Kuala Lumpur, an award-winning international advertising agency. Her outstanding career began as the Senior Group Brand Director where she previously pioneered the government portfolio in the M&C Saatchi Kuala Lumpur office and she has served three Tourism Ministers for the past 14 years, handling Europe, Americas, and Oceania market, the biggest continent in Tourism Malaysia market segment. Her main responsibilities were to ensure all campaigns are targeted to the right market segments across all three continents in promoting the brand Malaysia, Truly Asia. During her tenure with M&C Saatchi, Rahimah was part of the notable achievements of the agency where they have won multiple awards for the Tourism Malaysia Campaign for Europe, Americas, and Oceania Market – the 2016 FIRST STAR WINNER Print Category “Wau”, 2015 GOLD – Malaysia Year of Festivals “Wayang Kulit” and 2015 GOLD – “Malaysia Truly Asia: The Essence of Asia TVC”.
Rahimah studied A-Level at Concorde College, Birmingham, UK, and obtained a Business Administration degree in Marketing at Arkansas State University, Jonesboro, the United States of America.
Sarah has over 22 years of experience in corporate finance transactions involving equity issuance, mergers and acquisitions, fundraising, corporate restructuring, and corporate valuation, amongst others. She began her career in investment banking with Malaysian International Merchant Bankers Berhad in 2001 after obtaining her professional qualifications from PricewaterhouseCoopers.
Later in her career, she joined other investment banking institutions in Malaysia such as AmInvestment Bank Berhad, Maybank Investment Bank Berhad and RHB Investment Bank Berhad.
Presently, Sarah sits as Non-Independent Non-Executive Director of Reneuco Berhad and Independent Director of Pharmaniaga Berhad. She is currently the Executive Director of 3p Capital Advisers Sdn. Bhd., a company licensed with the Securities Commission Malaysia to provide advisory services to the capital market players.
Tuan Haji Ismail Mohamed sits on the Board of Director for Education Malaysia Global Services (EMGS). He obtains his Bachelor Degree in Business Administration from Universiti Kebangsaan Malaysia (UKM).
Prior to sitting on the EMGS Board, he was also appointed to be the Board of Director to KEJORA from 2013 to 2018, and several companies such as Permodalan Darul Takzim Sdn Bhd, Perbadanan Usahawan Johor Sdn Bhd, PIJ Holding and Ranhil SAJ Sdn Bhd. Tuan Haji Ismail Mohamed also co-founded Pertama.
He started his career by setting up a company and being the founder of JYBB Enterprise. His career came to prominence when he became the co-founder and the Chief Executive Officer of Pertama Polyerethane Technology (M) Sdn Bhd and subsequently became the Special Officer to the Minister of Education in 2013.
Ismail Mohamed is acknowledged for his expertise in Agriculture and Agro-based industry, landing him being appointed as the Chairman of the Agriculture and Agro-based Industry Committee of the Johor State, the Chairman of Agro KEJORA and the Chairman of the Johor State Agriculture, Agro-based industry, Entrepreneurial Development and Cooperatives Committee.